Hi there. Yes as per Brett reply. Just because something is expensive doesn't mean it is great or in this case even very good....and there are plenty of COE - Cup of Excellence (or Church of England if you wish ;D) coffees that really are excellent (note, usual story: if made well) at far less cost. Also note that not all kopi luwak is *genuine*, in addition to us not wanting to support those that may be caging animals up in questionable conditions in order to "milk" the kopi luwak market... All of that said....I guess you will want to try kopi luwak so that you can make up your own mind. No problem with that, except I don't know how anyone can know if they are buying the genuine stuff or not... Regardless, see what your palate tells you, and decide if you have received good advice here or not. Good luck.