Don't know if you've seen the weekend issue of the Australian magazine - feature story of casting for Underbelly, with a mafioso picture on the front and a front-on shot of the Dimattina logo on the coffee cup - great advertising!
Sydney's Vittoria is great at getting this sort of publicity, as was Giancarlo of Grinders, but since he sold out to Coke, there's been no-one in Melbourne filling the gap. The funny thing is that the naive photographer for the Australian probably didn't even realise what he was being set up for - looks like the Dimattina's have picked up where Giancarlo left off!
-A